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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
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Estimating travellers' value when purchasing auxiliary services in the airline industry based on the RFM model
Chen, Yanhong; Liu, Luning; Dequan, Zheng; Li, Bin - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014364543
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Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin; Chen, Shuang; Qi, Zhou - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253485
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To smile or not to smile : the role of facial expression valence on mundane and luxury products premiumness
Zhu, Hong; Zhou, Yayu; Wu, Yening; Wang, Xin - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169669