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Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian; Japutra, Arnold; Ekinci, Yuksel - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
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The determinants of foreign product preference amongst elite consumers in an emerging market
Rodrigo, Padmali; Khan, Hina; Ekinci, Yuksel - In: Journal of retailing and consumer services 46 (2019), pp. 139-148
Persistent link: https://www.econbiz.de/10011980817
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Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi; Sit, Kokho; Ekinci, Yuksel - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462367