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Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; … - In: Journal of retailing and consumer services 50 (2019), pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
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Faith-filled brands : the interplay of religious branding and brand engagement in the self-concept
Liu, Richie L.; Minton, Elizabeth A. - In: Journal of retailing and consumer services 44 (2018), pp. 305-314
Persistent link: https://www.econbiz.de/10011904456
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The bandwagon luxury consumption in Tunisian case : the roles of independent and interdependent self concept
Ammari, Nedra Bahri; Coulibaly, Daouda; Mimoun, Mohamed … - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132280
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The power of beauty : be your ideal self in online reviews : an empirical study based on face detection
Hu, Xin; He, Liuyi; Liu, Junjun - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364449
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Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response
Boujena, Othman; Ulrich, Isabelle; Piris, Yolande; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012648893
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Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.; Orth, Ulrich R. - In: Journal of retailing and consumer services 37 (2017), pp. 195-203
Persistent link: https://www.econbiz.de/10011729841