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~isPartOf:"Journal of retailing and consumer services"
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The Role of Opinion Leadership...
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Consumer behaviour
263
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263
Social Web
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Social web
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Internet marketing
183
Online-Marketing
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Online retailing
104
Online-Handel
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Dwivedi, Yogesh Kumar
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Journal of retailing and consumer services
Journal of business research : JBR
654
Technological forecasting & social change : an international journal
587
SpringerLink / Bücher
303
NBER working paper series
279
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
272
International journal of internet marketing and advertising : IJIMA
248
Working paper / National Bureau of Economic Research, Inc.
236
Information systems research : ISR
205
NBER Working Paper
204
Research policy : policy, management and economic studies of science, technology and innovation
189
Management science : journal of the Institute for Operations Research and the Management Sciences
184
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
179
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
158
International journal of business information systems : IJBIS
156
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Springer eBook Collection
154
Journal of management information systems : JMIS
150
Tourism management : research, policies, practice
150
Journal of advertising research
149
CESifo working papers
148
Journal of marketing communications
143
International journal of advertising : the review of marketing communications
141
International journal of hospitality management
135
Electronic commerce research
129
Working paper
129
International journal of electronic marketing and retailing : IJEMR
127
Industrial marketing management : the international journal for industrial and high-tech firms
126
Discussion paper series / IZA
123
Psychology & marketing
122
Journal of internet commerce
115
Discussion papers / CEPR
113
Telecommunications policy : the international journal of digital economy, data sciences and new media
111
International journal of technology marketing : IJTMkt
110
Cogent business & management
106
Discussion paper / Centre for Economic Policy Research
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Management information systems : mis quarterly
106
Business horizons
105
Journal of promotion management : innovations in planning and applied research
101
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ECONIS (ZBW)
336
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336
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1
External pressure or internal culture? : an innovation diffusion theory account of small retail businesses' social media use
Kwon, Wi-suk
;
Woo, Hongjoo
;
Sadachar, Amrut
;
Huang, Xiao
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648884
Saved in:
2
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
3
Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin
;
Anaza, Nwamaka
;
Park, Joohyung
; …
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
Saved in:
4
Retailer use of a professional social media network : insights from franchising
Kacker, Manish
;
Perrigot, Rozenn
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
Saved in:
5
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
6
Online consumer behaviour and its relationship to website atmospheric induced flow : insights into online travel agencies in China
Gao, Lingling
;
Bai, Xuesong
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 653-665
Persistent link: https://www.econbiz.de/10010388513
Saved in:
7
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
8
Should new online stores invest in social media elements? : the effect of social presence on initial trust formation
Ogonowski, Andrzej
;
Montandon, Andrew
;
Botha, Elsamari
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 482-491
Persistent link: https://www.econbiz.de/10010388550
Saved in:
9
The role of social network websites in the consumer-brand relationship
Park, Hyejune
;
Kim, Young-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
Saved in:
10
Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy
;
Lee, Marcus
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
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