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The retailer's brand promotion strategy under competition : the impact of supply uncertainty
Wang, Hua; Xie, Yanle; Wang, Cuicui - In: Journal of retailing and consumer services 73 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014303162
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Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang; Liang, Changyong; Zhou, Peiyu; Jiang, Li - In: Journal of retailing and consumer services 76 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014460852