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More than what meets the eye : understanding the effects of poly-contextual cues in online fashion retailing
Baek, Eunsoo; Huang, Zhihong; Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 60 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012502722
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Shape congruence in product design : impacts on automatically activated attitudes
Pleyers, Gordy - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581853
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Change in your wallet, change your choice : the effect of the change-matching heuristic on choice
Cheng, Yin-Hui; Chuang, Shih-Chieh; Yu, Annie Pei-I; … - In: Journal of retailing and consumer services 49 (2019), pp. 67-76
Persistent link: https://www.econbiz.de/10012025829
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The positive effect of contextual image backgrounds on fluency and liking
Maier, Erik; Dost, Florian - In: Journal of retailing and consumer services 40 (2018), pp. 109-116
Persistent link: https://www.econbiz.de/10011801811
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Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Pontes, Nicolas; Palmeira, Mauricio; Jevons, Colin - In: Journal of retailing and consumer services 34 (2017), pp. 209-218
Persistent link: https://www.econbiz.de/10011629056
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What drives consumers to certain retailers for organic food purchase : the role of fit for consumers' retail store preference
Hwang, Jiyoung; Chung, Jae-eun - In: Journal of retailing and consumer services 47 (2019), pp. 293-306
Persistent link: https://www.econbiz.de/10011995631