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Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo; Jadeja, Ashwin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
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Ad creativity in a negative context : how a thanking message frame enhances purchase intention in times of crisis
Demsar, Vlad; Sands, Sean; Rosengren, Sara; Campbell, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209573
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Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh; Yuksel, Cenk Arsun - In: Journal of retailing and consumer services 64 (2022), pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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Authentic isn't always best : when inauthentic social media influencers induce positive consumer purchase intention through inspiration
Andonopoulos, Vasiliki; Lee, Jenny; Mathies, Christine - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373359
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The role of satisfaction on customer reuse to airline services : an application of Big Data approaches
Park, Eunil - In: Journal of retailing and consumer services 47 (2019), pp. 370-374
Persistent link: https://www.econbiz.de/10011995650
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The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary; Septianto, Felix; Lang, Bodo; Northey, Gavin - In: Journal of retailing and consumer services 60 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
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An investigation of two remedial measures for retailers to address the impact of disease threat on sustainable consumption : a moderated moderated mediation model
Lu, Irene R. R.; Kwan, Ernest - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014252069
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Investigating innovation diffusion, social influence, and personal inner forces to understand people's participation in online e-waste recycling
Lyu, Tu; Chen, Hao; Guo, Yulin - In: Journal of retailing and consumer services 73 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014303356
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Identifying the motivating factors to promote socially responsible consumption under circular economy : a perspective from norm activation theory
Sajjad, Aqsa; Zhang, Qingyu; Asmi, Fahad; Anwar, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460783