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Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Watanabe, Nicholas M.; Kim, Jiyeon; Park, Joohyung - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012431112
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Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy; Lee, Marcus - In: Journal of retailing and consumer services 65 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
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"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus; Ryu, Ehri - In: Journal of retailing and consumer services 55 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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The impact of social media campaigns on the success of new product introductions
Baum, Daniela; Spann, Martin; Füller, Johann; … - In: Journal of retailing and consumer services 50 (2019), pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
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Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin; Anaza, Nwamaka; Park, Joohyung; … - In: Journal of retailing and consumer services 28 (2016), pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
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Retailer use of a professional social media network : insights from franchising
Kacker, Manish; Perrigot, Rozenn - In: Journal of retailing and consumer services 30 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999