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Does online observational learning matter? : empirical evidence from panel data
Lu, Jian; Su, Xiang; Diao, Yajing; Wang, Nianxin; Zhou, Bin - In: Journal of retailing and consumer services 60 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012502707
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The impact of customer experience on consumer purchase intention in cross-border e-commerce : taking network structural embeddedness as mediator variable
Chen, Nan; Yang, Yunpeng - In: Journal of retailing and consumer services 59 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012433331
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Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou; Li, Bin; Li, Huajun; Lei, Yueqiu - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
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Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun; Lei, Yueqiu; Qi, Zhou; Hong, Yuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
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Temporary rules of retail product sales time series based on the matrix profile
Li, Hailin; Wu, Yenchun Jim; Zhang, Shijie; Zou, Jinchuan - In: Journal of retailing and consumer services 60 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012502642