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Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 43 (2018), pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
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Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed; Rana, Nripendra P.; Alalwan, Ali Abdallah - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian; Japutra, Arnold; Ekinci, Yuksel - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
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Elements of destination brand equity and destination familiarity regarding travel intention
Chi, Hsin-Kuang; Huang, Kuo-Chung; Huan Minh Nguyen - In: Journal of retailing and consumer services 52 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012132287
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Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
Rather, Raouf Ahmad; Raisinghani, Manju; Gligor, David; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014372550
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Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu; Zhang, Mingli; Tu, Jianbo; Li, Jiagling; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
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Are men from Mars, women from Venus? : examining gender differences towards continuous use intention of branded apps
Lim, Xin-Jean; Cheah, Jun-Hwa; Ng, Siew Imm; Norazlyn … - In: Journal of retailing and consumer services 60 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012502614
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Examining customer engagement and brand intimacy in social media context
Wang, Tien; Lee, Fu-Yu - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238350
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162
Persistent link: https://www.econbiz.de/10011980821