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The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for...
Persistent link: https://www.econbiz.de/10012795878
The business success of small- and medium-sized enterprises (SMEs) increasingly relies on the adoption of various technological innovations. For today’s unpredictable business operations, business intelligence systems (BISs) represent one of the most prominent tools with a significant impact...
Persistent link: https://www.econbiz.de/10012483951