Crowdfunding has mostly been used to finance very unique projects. Recently, however, companies have begun using it to … finance more traditional products where they compete against other sellers of similar products. Major crowdfunding platforms … where two competing firms can use crowdfunding prior to direct sales. The model provides several implications that have not …

As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …

The donation-based crowdfunding platforms witness a mix of different entities seeking funding for numerous campaigns … data from Ketto.org, the biggest crowdfunding platform in India, this paper investigates the rank-order preference of …

that finished their ICOs by August 2017 to assess determinants of funding success that we derive from the crowdfunding and … venture capital literature. Our results show that ICOs exhibit similarities to classical crowdfunding and venture capital …

-sized enterprises (MSMEs) with capital allocations, crowdfunding can upsurge as an innovative and vibrant vehicle that can support and … with its enormous growth and popularity, crowdfunding is faced by several key challenges, one of biggest such challenges … accomplished by retrieving secondary data from the following crowdfunding platforms: Dreamore (Chinese platform) and Crowdfunder …

Crowdfunding improves access to financing, yet cases of crowdfunding’s importance, besides traditional financing, are … rare and notably localized. In explaining why global crowdfunding volumes are so heterogeneous, previous academic research … has focused mainly on the existence of a legal system that is supportive of crowdfunding, but with conflicting results. We …

Crowdfunding has quickly gained popularity in recent years, providing an additional way for entrepreneurial individuals … of crowdfunding campaigns, by relating campaign characteristics to the actual success of these campaigns. We take one … participants’ predictions on the success of crowdfunding campaigns based on first impressions are as positive and as accurate as …

, questions regarding the impact that usage of this social media channel might have on crowdfunding, a means of rising popularity … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …

Crowdfunding allows the public to donate small amounts of money to entrepreneurs through online platforms. In contrast … contact between initiators and investors. Based on the data obtained from Kickstarter, the largest crowdfunding platform, we … investigate 27,117 crowdfunding projects from 1 January 2015, to 30 June 2015, and we find that a crowdfunding campaign with a …