pollution regulations, however, are linked to reductions in the risk of dying for cancer, heart disease, and respiratory … higher when the risk reduction is delivered by a public program, and increases with the effectiveness rating assigned by the … respondent to public programs that address specific causes of death. The effectiveness of private risk-reducing behaviors is also …

contingent valuation surveys that elicit the willingness to pay (WTP) for mortality risk reductions. We examine the importance of …