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~isPartOf:"Journal of service management"
~person:"Ahuja, Vandana"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Social Web"
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Journal of service management
International journal of management practice : IJMP
2
Journal of targeting, measurement and analysis for marketing
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Metamorphosis : a journal of management research
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Policy and marketing strategies for digital media
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Technological forecasting & social change : an international journal
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The handbook of communication engagement
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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
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