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Preferential treatment in the service encounter
Söderlund, Magnus; Liljander, Veronica; Gummerus, Johanna - In: Journal of service management 25 (2014) 4, pp. 512-530
Persistent link: https://www.econbiz.de/10010405209
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A customer-dominant logic of service
Heinonen, Kristina; Strandvik, Tore; Mickelsson, Karl-Jacob - In: Journal of service management 21 (2010) 4, pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
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The mental footprint of marketing in the broadroom
Strandvik, Tore; Holmlund, Maria; Grönroos, Christian - In: Journal of service management 25 (2014) 2, pp. 241-252
Persistent link: https://www.econbiz.de/10010343474
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Monitoring value-in-use of e-service
Heinonen, Kristina; Strandvik, Tore - In: Journal of service management 20 (2009) 1, pp. 33-51
Persistent link: https://www.econbiz.de/10008374543