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Journal of service management
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Motivational bases for consumers' underdog affection in commerce
McGinnis, Lee Phillip
;
Gao, Tao
;
Jun, Sunkyu
;
Gentry, …
- In:
Journal of service management
28
(
2017
)
3
,
pp. 563-592
Persistent link: https://www.econbiz.de/10011758770
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