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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Communication
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Kommunikation
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Relationship marketing
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Value creation
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Communicating value
1
Customer integration
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Kundenintegration
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Kundenwert
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Marketing management
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Marketingmanagement
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Journal of service management
Journal of business research : JBR
7
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
7
Journal of Service Management
5
Journal of service research : JSR
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business Research
2
Journal of service research
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Managing service quality : MSQ ; an international journal
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AMS review : official publication of the Academy of Marketing Science
1
Academy of Management perspectives : AMP
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Advertising in new formats and media : current research and implications for marketers
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Breaking new ground in theory and practice
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European Journal of Marketing
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International Journal of Operations & Production Management
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International journal of electronic commerce : IJEC
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Journal of Product & Brand Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing
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Journal of service theory and practice
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Journal of the Academy of Marketing Science
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Management Decision
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Management decision : MD
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Marketing letters : a journal of research in marketing
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Service business
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Technology mediated service encounters
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The Service Industries Journal
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Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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