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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study
Rosenbaum, Mark S.
;
Wong, IpKin Anthony
- In:
Journal of service management
20
(
2009
)
5
,
pp. 544-561
Persistent link: https://www.econbiz.de/10009965848
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