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~isPartOf:"Journal of service theory and practice"
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Journal of service theory and practice
Health marketing quarterly
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Journal of Service Theory and Practice
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Segmentation in social marketing : process, methods and application
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Personal goals in consumers' adoption of mHealth services
Schuster, Lisa
;
Parkinson, Joy
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 30-51
Persistent link: https://www.econbiz.de/10012879145
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"Going on a sensory adventure, a touchy subject?" : investigating haptic technology and consumer adventure orientation
Mulcahy, Rory Francis
;
Riedel, Aimee
- In:
Journal of service theory and practice
32
(
2022
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10012879143
Saved in:
3
Avoiding excessive AI service agent anthropomorphism : examining its role in delivering bad news
Mulcahy, Rory Francis
;
Riedel, Aimee
;
Keating, Byron
; …
- In:
Journal of service theory and practice
34
(
2024
)
1
,
pp. 98-126
Persistent link: https://www.econbiz.de/10014526007
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