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~isPartOf:"Journal of service theory and practice : JSTP"
~isPartOf:"The handbook of communication engagement"
~subject:"Beziehungsmarketing"
~subject:"Engagement objects"
~subject:"Markenimage"
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Journal of service theory and practice : JSTP
The handbook of communication engagement
Journal of retailing and consumer services
7
Journal of service research : JSR
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The journal of services marketing
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Handbook of research on customer engagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Australasian marketing journal
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Customer engagement : contemporary issues and challenges
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Edward Elgar E-Book Archive
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Organizations and markets in emerging economies
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Research handbooks in business and management series
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
2
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
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