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~isPartOf:"Journal of service theory and practice : JSTP"
~person:"Ahuja, Vandana"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Consumer behaviour"
~subject:"Social Web"
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Journal of service theory and practice : JSTP
Journal of service management
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International journal of management practice : IJMP
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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Journal of targeting, measurement and analysis for marketing
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Business horizons
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Handbook of research on customer engagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Metamorphosis : a journal of management research
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Policy and marketing strategies for digital media
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Technological forecasting & social change : an international journal
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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