//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of service theory and practice : JSTP"
~subject:"Beziehungsmarketing"
~subject:"Engagement objects"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: customer engage...
Similar by person
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Engagement objects
Markenimage
Brand management
1
Consumer behaviour
1
Consumer engagement
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Negative engagement valence
1
Online brand communities
1
Online-Marketing
1
Positive engagement valence
1
Relationship marketing
1
Social Web
1
Social web
1
Spillover contagion effects
1
Spillover effect
1
Spillover-Effekt
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bowden, Jana
1
Conduit, Jodie
1
Hollebeek, Linda D.
1
Luoma-aho, Vilma
1
Solem, Birgit Apenes
1
Published in...
All
Journal of service theory and practice : JSTP
Journal of retailing and consumer services
7
Journal of service research : JSR
4
The journal of services marketing
4
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Customer engagement marketing
2
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of service research
2
Psychology & marketing
2
The journal of product & brand management
2
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
Edward Elgar E-Book Archive
1
Future-focused strategic marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Organizations and markets in emerging economies
1
Research handbooks in business and management series
1
The handbook of communication engagement
1
The service industries journal
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->