//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of small business and enterprise development"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Problematizing the Concept of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
B2B branding
1
Beziehungsmarketing
1
Brand
1
Brand awareness
1
Brand credibility
1
Brand image
1
Brand management
1
Brand orientation
1
Business-to-business marketing
1
Competitive strategy
1
Financial performance
1
Firm performance
1
KMU
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Markenimage
1
Market orientation
1
Marketing management
1
Marketingmanagement
1
Performance measurement
1
Performance-Messung
1
Relationship marketing
1
SME
1
Strategic hybrid orientation
1
Strategic management
1
Strategisches Management
1
Supplier relationship management
1
Unternehmenserfolg
1
Wettbewerbsstrategie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Anees-ur-Rehman, Muhammad
1
Hurmelinna-Laukkanen, Pia
1
Saraniemi, Saila
1
Ulkuniemi, Pauliina
1
Published in...
All
Journal of small business and enterprise development
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing education : JME
2
Corporate Communications: An International Journal
1
Corporate communications : an international journal
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European Journal of Marketing
1
European Management Journal
1
European management journal
1
Health marketing quarterly
1
International Journal of Bank Marketing
1
International Journal of Culture, Tourism and Hospitality Research
1
International journal of business environment : IJBE
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of public sector management
1
Journal of Business & Industrial Marketing
1
Journal of Product & Brand Management
1
Journal of Small Business and Enterprise Development
1
Journal of business models : JOBM
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing change in tourism : creating opportunities - overcoming obstacles
1
Marketing Intelligence & Planning
1
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
1
Project leadership and society
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
Tourism Review
1
Tourism management : research, policies, practice
1
Tourism review : the official journal of the AIEST
1
Working Paper Series / Rimini Centre for Economic Analysis (RCEA)
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->