This article builds on studies from the literature on market orientation (MO9 and internationalization to develop a model and a set of hypotheses regarding the relationship among MO, knowledge acquisition (KA), and market commitment (MC), and the direct and indirect effects of these variables on...

This study examines the construct of entrepreneurial orientation (EO) versus small business orientation (SBO), their impact on small business performance, and whether these effects are moderated by longevity. A sample of 267 small business owners from 11 small-medium downtowns was used in...

This study analyzes the marketing ethics decision-making process of small business managers. In particular, it examines the relative influences of ethical perceptions, personal moral philosophies, and gender on ethical intentions of small business managers. The sample of this study consists of...

Ineffective capital acquisition decisions at start-up may lead to business failure and bankruptcy: a result which is both costly and disruptive to the owners and other stakeholders of the firm. To cope with the risk of failure, owners embark on a variety of risk-reducing activities whereas the...

Using in-depth interviews of the CEO/Presidents of 21 small manufacturing firms, this research explored how leaders with a high market-oriented cognitive model have intentionally pursued the implementation of that model and how their activities differed from leaders with a low market-oriented...