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Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica; Kelly, Sarah J.; Weeks, Clinton S. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
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Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis
Walraven, Merel; Koning, Ruud Hans; Bijmolt, Tammo H. A.; … - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
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Not playing the game : why sport sponsorship relationships break down
Farrelly, Francis - In: Journal of sport management : the official journal of … 24 (2010) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10003993198
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The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas; Pontes, Vivian; Jin, Hyun Seung; … - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
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"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
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Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei; Havard, Cody T. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse; Madrigal, Robert - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
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Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Mike; … - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892