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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of advertising : the quarterly review of marketing communications
10
Journal of current issues and research in advertising : JCIRA
5
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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International Journal of Sports Marketing and Sponsorship
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International journal of advertising : the review of marketing communications
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International journal of sports marketing & sponsorship
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Journal of advertising research
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Corporate Communications: An International Journal
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Journal of global marketing
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Journal of marketing channels : ... distribution systems, strategy, and management
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Asian Agricultural Research
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Journal of business research : JBR
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Operations research, Management science : OR MS ; the international literature digest
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The journal of consumer marketing
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The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
Saved in:
2
The Effects of Athlete-Endorsed Advertising: The Moderating Role of the Athlete-Audience Ethnicity Match
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10009030038
Saved in:
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