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Journal of strategic marketing
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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2
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Miles, Morgan P.
;
Lewis, Gemma K.
;
Hall-Phillips, Adrienne
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011580580
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