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~isPartOf:"Journal of strategic marketing"
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Consumer behaviour
198
Konsumentenverhalten
198
Beziehungsmarketing
170
Relationship marketing
170
Brand management
70
Markenführung
70
Brand image
57
Markenimage
57
Customer satisfaction
53
Kundenzufriedenheit
53
Marketing management
48
Marketingmanagement
48
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34
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32
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Simkin, Lyndon
7
Dibb, Sally
5
Lim, Weng Marc
5
Manoli, Argyro Elisavet
5
Roy, Sanjit
5
Fernandes, Teresa
4
Japutra, Arnold
4
Martin, Brett
4
Michaelidou, Nina
4
Pervan, Simon J.
4
Polonsky, Michael J.
4
Roy, Sanjit Kumar
4
Wilkins, Stephen
4
Ahn, Jiseon
3
Bang, Nguyen
3
Bowden, Jana
3
Das, Gopal
3
Harrigan, Paul
3
Jebarajakirthy, Charles
3
Khan, M. Sajid
3
Mishra, Anubhav A.
3
Thaichon, Park
3
Vocino, Andrea
3
Ashill, Nicholas
2
Balaji, M. S.
2
Baumann, Chris
2
Boisvert, Jean
2
Bove, Liliana L.
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Butt, Muhammad Mohsin
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Canhoto, Ana Isabel Domingos
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Casidy, Riza
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Choudhury, Musfiq Mannan
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2
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2
D'Souza, Clare M.
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gilmore, Audrey
2
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Journal of strategic marketing
Journal of business research : JBR
2,284
Journal of retailing and consumer services
2,056
International journal of hospitality management
839
International journal of consumer studies
772
Psychology & marketing
688
SpringerLink / Bücher
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
530
European Journal of Marketing
476
Industrial marketing management : the international journal for industrial and high-tech firms
473
Working paper / National Bureau of Economic Research, Inc.
446
Asia Pacific journal of marketing and logistics
433
The journal of product & brand management
407
European journal of marketing : EJM
398
Journal of Consumer Marketing
396
NBER Working Paper
389
The journal of brand management : an international journal
382
Journal of marketing research : JMR
375
Journal of the Academy of Marketing Science
375
Journal of travel and tourism marketing
371
The journal of services marketing
371
Journal of marketing
367
Management science : journal of the Institute for Operations Research and the Management Sciences
365
Tourism management : research, policies, practice
365
Journal of marketing management : MM
360
Journal of retailing
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of international consumer marketing
329
Marketing intelligence & planning
329
Cogent business & management
325
The service industries journal
323
Journal of marketing communications
321
Marketing letters : a journal of research in marketing
317
International journal of retail & distribution management
314
International journal of contemporary hospitality management
313
The international review of retail, distribution and consumer research
311
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
300
Journal of fashion marketing and management
299
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ECONIS (ZBW)
309
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1
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
2
Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
Saved in:
3
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
4
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
5
Does team identification of satellite fans influence brand-related sponsorship outcomes? : what we learned from Manchester United supporters in Malaysia
Tsordia, Charitomeni
;
Apostolopoulou, Artemisia
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10015051756
Saved in:
6
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
7
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
8
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
9
Seeing the same things differently : exploring the unique brand associations linked to women's professional sport teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Kelly, Sarah Jane
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 729-743
Persistent link: https://www.econbiz.de/10015051747
Saved in:
10
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
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