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The strategic marketing of small sports clubs : from fundraising to social entrepreneurship
Gallagher, Damian; Gilmore, Audrey; Stolz, Alina - In: Journal of strategic marketing 20 (2012) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10009575424
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Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; … - In: Journal of strategic marketing 20 (2012) 7, pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
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The strategic marketing of small sports clubs: from fundraising to social entrepreneurship
Gallagher, Damian; Gilmore, Audrey; Stolz, Alina - In: Journal of strategic marketing 20 (2012) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10009989938
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Long-term brand development versus short-term business targets: the impact of price promotions on branded food products
Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; … - In: Journal of strategic marketing 20 (2012) 7, pp. 609-624
Persistent link: https://www.econbiz.de/10010045463
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Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev; Taghian, Mehdi; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 23 (2015) 7, pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
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Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe; Gilmore, Audrey; Sellami, Mohamed - In: Journal of strategic marketing 26 (2018) 8, pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Miles, Morgan P.; Lewis, Gemma K.; Hall-Phillips, Adrienne - In: Journal of strategic marketing 24 (2016) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10011580580
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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441