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Journal of strategic marketing
International journal of sport management and marketing : IJSMM
158
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
IMF Working Papers
138
Journal of sport management : the official journal of the North American Society of Sport Management
130
International journal of sports marketing & sponsorship
129
Sport management review
114
European Sport management quarterly : ESMQ
111
International Journal of Sports Marketing and Sponsorship
50
Journal of business research : JBR
38
Managerial Finance
32
MPRA Paper
27
IMF Staff Country Reports
25
Journal of sports economics
25
Sport, Business and Management : an international journal ; SBM
25
International journal of sport finance
22
Review of Accounting and Finance
21
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Applied economics
16
Applied economics letters
15
Finance research letters
15
International journal of economics and finance
15
Studies in Economics and Finance
15
CEPR Discussion Papers
14
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
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European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Working paper
12
International Journal of Managerial Finance
11
Journal of banking & finance
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The European Journal of Finance
11
The journal of business & industrial marketing
11
Economic modelling
10
Economics Bulletin
10
International review of economics & finance : IREF
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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1
The strategic marketing of small sports clubs : from fundraising to social entrepreneurship
Gallagher, Damian
;
Gilmore, Audrey
;
Stolz, Alina
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10009575424
Saved in:
2
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
3
Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
4
Sport marketing's past, present and future : an introduction to the special issue on contemporary issues in sports marketing : editorial
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011860352
Saved in:
5
Sponsorship programmes and corruption in sport : management responses to a growing threat
Roberts, Samantha
;
Chadwick, Simon
;
Anagnostopoulos, …
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10011860414
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6
Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
Saved in:
7
There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.
;
Weeks, Clinton S.
;
Chien, P. Monica
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
Saved in:
8
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
9
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
10
The implementation of integrated marketing communication (IMC) : evidence from professional football clubs in England
Manoli, Argyro Elisavet
;
Hodgkinson, Ian R.
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 542-563
Persistent link: https://www.econbiz.de/10012313920
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