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There goes my hero again : sport scandal frequency and social identity driven response
Kelly, Sarah J.; Weeks, Clinton S.; Chien, P. Monica - In: Journal of strategic marketing 26 (2018) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10011860426
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Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
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Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.; Sparks, L. - In: Journal of strategic marketing 26 (2018) 1, pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon; Merrilees, Bill; Miller, Dale - In: Journal of strategic marketing 25 (2017) 4, pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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Strategic brand storytelling
2023
Persistent link: https://www.econbiz.de/10014553092
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Are key marketing topics adequately covered in strategic management?
David, Meredith E.; David, Fred R. - In: Journal of strategic marketing 25 (2017) 5/6, pp. 405-417
Persistent link: https://www.econbiz.de/10011743032
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Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev; Taghian, Mehdi; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 23 (2015) 7, pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
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Corporate advantage in customer-centric diversification
Manral, Lalit; Harrigan, Kathryn Rudie - In: Journal of strategic marketing 26 (2018) 6, pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
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Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.; Taghian, Mehdi - In: Journal of strategic marketing 26 (2018) 7, pp. 568-582
Persistent link: https://www.econbiz.de/10011976362