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Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru; Surachartkumtonkun, Jiraporn; Weaven, Scott - In: Journal of strategic marketing 28 (2020) 5, pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
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The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
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Franchisee advisory councils and justice : franchisees finding their voice
Grace, Anthony; Frazer, Lorelle; Weaven, Scott; … - In: Journal of strategic marketing 30 (2022) 2, pp. 201-220
Persistent link: https://www.econbiz.de/10013170060
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Examining the marketing planningmarketing capability interface and customer-centric performance in SMEs
O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-482
Persistent link: https://www.econbiz.de/10010026078
Cover Image
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010070095