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Tang, Yihui; Marinova, Detelina - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 288-307

Persistent link: https://www.econbiz.de/10012290963

Goffin, Keith; Micheli, Pietro - In: Research technology management : RTM 53 (2010) 5, pp. 29-37

Persistent link: https://www.econbiz.de/10008665026

Meyer, Marc H.; Marion, Tucker J. - In: Research technology management : RTM 53 (2010) 5, pp. 21-28

Persistent link: https://www.econbiz.de/10008665030

Cooper, Robert G.; Edgett, Scott J. - In: Research technology management : RTM 53 (2010) 3, pp. 33-40

Persistent link: https://www.econbiz.de/10003979264

Goffin, Keith; Koners, Ursula; Baxter, David; Hoven, … - In: Research technology management : RTM 53 (2010) 4, pp. 39-51

Persistent link: https://www.econbiz.de/10003995237

Carson, Stephen J.; Jewell, Robert D.; Joiner, Christopher - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 172-183

Persistent link: https://www.econbiz.de/10003507854

Ozer, Muammer - In: Research technology management : RTM 54 (2011) 4, pp. 46-52

Persistent link: https://www.econbiz.de/10009547587

Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: Research technology management : RTM 54 (2011) 4, pp. 38-45

Persistent link: https://www.econbiz.de/10009547588

Slowinski, Gene; Sagal, Matthew; Williams, Kimberly A.; … - In: Research technology management : RTM 58 (2015) 6, pp. 38-44

Persistent link: https://www.econbiz.de/10011399044

Thong, Robert; Lotta, Timo - In: Research technology management : RTM 58 (2015) 3, pp. 41-50

Persistent link: https://www.econbiz.de/10011284355