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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of services marketing"
~person:"Krafft, Manfred"
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Beziehungsmarketing
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Krafft, Manfred
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
7
Klaus, Philipp
6
Mattila, Anna S.
6
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Journal of the Academy of Marketing Science
The journal of services marketing
Kundenmanagement & Electronic Commerce
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Research
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Industrial marketing management : the international journal for industrial and high-tech firms
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Faculty & research / Insead : working paper series
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
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Marketing-Controlling
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Schmalenbach business review : sbr
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Springer Gabler Research
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ECONIS (ZBW)
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén
;
Thomas, Jacquelyn S.
;
Tillmanns, Sebastian
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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2
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
3
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
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