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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Online retailing"
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Value brands : cheap or trendy...
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Cultural identity
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Online retailing
Consumer behaviour
7
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Huber, Frank
Laroche, Michel
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
33
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
15
Reihe: Marketing : MAR
9
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of retailing
6
Journal of marketing communications
5
Journal of retailing and consumer services
5
Gabler Edition Wissenschaft
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
The journal of brand management : an international journal
4
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
SpringerLink / Bücher
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
Springer eBook Collection / Business and Economics
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cross-cultural and critical perspectives on brands
1
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ECONIS (ZBW)
7
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1
Gamified interactions: whether, when, and how games facilitate self-
brand
connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
2
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
3
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
4
How and when weather boosts consumer product valuation
Schlager, Tobias
;
Bellis, Emanuel de
;
Hoegg, JoAndrea
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 695-711
Persistent link: https://www.econbiz.de/10012293326
Saved in:
5
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
6
Focusing on others before you shop : exposure to Facebook promotes conventional product configurations
Hildebrand, Christian
;
Schlager, Tobias
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10012022579
Saved in:
7
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
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