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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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The home purchase process : measurement of evaluative criteria through pairwise measures
Freiden, Jon B.; Bible, Douglas S. - In: Journal of the Academy of Marketing Science 10 (1982) 4, pp. 359-376
Persistent link: https://www.econbiz.de/10002213709
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An empirical test of the causative Markov model of consumer behavior
Kesavan, Ram - In: Journal of the Academy of Marketing Science 10 (1982) 4, pp. 438-456
Persistent link: https://www.econbiz.de/10002192157
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The surpluses and shortages in consumer behavior theory and research
Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 414-427
Persistent link: https://www.econbiz.de/10002825123
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Consumer choice processes : search, or automatic response?
Wasson, Chester R. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 360-373
Persistent link: https://www.econbiz.de/10002957975
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Market behavior towards brand choice
Narayana, Chem L. - In: Journal of the Academy of Marketing Science 5 (1977) 3, pp. 221-228
Persistent link: https://www.econbiz.de/10002549562
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Can effort
Hanna, Nessim - In: Journal of the Academy of Marketing Science 6 (1978) 1/2, pp. 91-100
Persistent link: https://www.econbiz.de/10002624000
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Multi-stage information processing behavior : an experimental investigation
Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 54-71
Persistent link: https://www.econbiz.de/10002422135
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The structure of consumers' satisfaction : crossproduct comparisons
Maddox, R. Neil - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 37-53
Persistent link: https://www.econbiz.de/10002425594
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The role of rationalization in consumer decision processes : a revisionist approach to consumer behavior
Markin, Rom J. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 316-334
Persistent link: https://www.econbiz.de/10002427864