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~isPartOf:"Journal of the Academy of Marketing Science"
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The Measurement of Intergenerational Communication and Influence on Consumption: Development, Validation, and Cross-Cultural Comparison of the IGEN Scale
Viswanathan, Madhubalan
;
Childers, Terry L.
;
Moore, …
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
3
,
pp. 406-424
Persistent link: https://www.econbiz.de/10006152405
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