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Journal of the Academy of Marketing Science
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Handbook of New Product Development Research, Forthcoming
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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
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2
Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.
;
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
Saved in:
3
Special topic section: Brand and innovation interdependency
Bayus, Barry L.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-609
Persistent link: https://www.econbiz.de/10011340289
Saved in:
4
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
Im, Subin
;
Bayus, Barry L.
;
Mason, Charlotte H.
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10006151305
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