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The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
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The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Jiang, Ying; Punj, Girish N. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 471-489
Persistent link: https://www.econbiz.de/10008735692
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The interplay of innovation, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.; Wang, Hui-Ming Deanna; … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
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The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.; Noble, Stephanie M.; Noble, Charles H. - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
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Mindful consumption : a customer-centric approach to sustainability
Sheth, Jagdish N.; Sethia, Nirmal K.; Srinivas, Shanthi - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10008909612
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Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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The dynamic nature of marketing constructs
Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
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A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh; Sinha, Shameek - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
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Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui; Zhang, Yufei; Wang, Joyce; Schrock, Wyatt A. - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan; Chu, Xing-Yu - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 203-221
Persistent link: https://www.econbiz.de/10012290946