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Consumer behaviour
266
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Beziehungsmarketing
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50
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Grewal, Dhruv
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7
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Newman, Christopher L.
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Noble, Stephanie M.
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Rust, Roland T.
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,361
Journal of retailing and consumer services
1,992
International journal of consumer studies
788
International journal of hospitality management
784
NBER working paper series
710
Psychology & marketing
710
Working paper / National Bureau of Economic Research, Inc.
604
Journal of economic issues : jei
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
SpringerLink / Bücher
587
NBER Working Paper
551
Technological forecasting & social change : an international journal
497
Asia Pacific journal of marketing and logistics
413
The journal of product & brand management
406
Management science : journal of the Institute for Operations Research and the Management Sciences
399
Journal of business ethics : JOBE
390
Journal of fashion marketing and management
385
Tourism management : research, policies, practice
381
The journal of brand management : an international journal
380
Journal of marketing research : JMR
367
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
366
European journal of marketing : EJM
365
Journal of travel and tourism marketing
359
Journal of marketing management : MM
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Cogent business & management
346
Journal of international consumer marketing
332
Journal of marketing communications
332
Journal of marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
316
Journal of retailing
311
International journal of retail & distribution management
306
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
Journal of consumer behaviour : an international research review
303
Marketing letters : a journal of research in marketing
302
The international review of retail, distribution and consumer research
302
CESifo working papers
301
Discussion paper series / IZA
295
The journal of consumer marketing
295
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ECONIS (ZBW)
292
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292
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1
Focusing on others before you shop : exposure to Facebook promotes conventional product configurations
Hildebrand, Christian
;
Schlager, Tobias
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10012022579
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
5
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
6
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
7
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
8
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
9
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
10
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
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