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The argument for consumer-based strategy papers
Dahl, Darren W. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 286-287
Persistent link: https://www.econbiz.de/10011489046
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Reimagining marketing strategy : driving the debate on grand challenges : editorial
Ruyter, Ko de; Keeling, Debbie Isobel; Plangger, Kirk; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10012819735
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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The impact of a sales team’s perceived entitativity on customer satisfaction
Wang, Chen; Hoegg, JoAndrea; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 190-211
Persistent link: https://www.econbiz.de/10011844768