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~isPartOf:"Journal of the Academy of Marketing Science"
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Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products
Franke, George R.
;
Huhmann, Bruce A.
;
Mothersbaugh, David L.
- In:
Journal of the Academy of Marketing Science
32
(
2004
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10006150833
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