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Consumer behaviour
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Beziehungsmarketing
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Grewal, Dhruv
9
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7
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,292
Journal of retailing and consumer services
2,000
International journal of consumer studies
779
International journal of hospitality management
767
Psychology & marketing
753
SpringerLink / Bücher
665
The journal of brand management : an international journal
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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Journal of advertising research
538
Working paper / National Bureau of Economic Research, Inc.
501
The journal of product & brand management
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Journal of marketing research : JMR
477
European journal of marketing : EJM
474
NBER Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
436
Asia Pacific journal of marketing and logistics
422
Journal of marketing communications
406
Journal of marketing
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Journal of marketing management : MM
389
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
381
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Tourism management : research, policies, practice
353
Journal of travel and tourism marketing
348
Journal of international consumer marketing
344
Marketing letters : a journal of research in marketing
341
Journal of retailing
340
Journal of advertising : official publication of the American Academy of Advertising
335
International journal of advertising : the quarterly review of marketing communications
333
Journal of fashion marketing and management
317
Cogent business & management
315
International journal of retail & distribution management
310
International journal of advertising : the review of marketing communications
302
The journal of consumer marketing
300
Journal of consumer behaviour : an international research review
299
The international review of retail, distribution and consumer research
297
Journal of business ethics : JOBE
293
Marketing intelligence & planning
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ECONIS (ZBW)
314
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1
Enhancing television
advertising
: same-language subtitles can improve
brand
recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
2
How
brand
innovativeness creates
advertising
flexibility
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
Saved in:
3
Time will tell : managing post-purchase changes in
brand
attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
4
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
5
Effects of offline ad content on online
brand
search : insights from super bowl
advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
Show it or say it : how
brand
familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
7
What's not to like? : negations in
brand
messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
8
The
brand
that wasn’t there : the impact of
brand
displacement on viewer engagement and
brand
attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
9
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
10
Advertising
, incentives, and the upsell : how
advertising
differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
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