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BRAND MANAGEMENT IN SMALL AND...
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Brand management
83
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83
Consumer behaviour
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Marketing
56
Brand image
46
Markenimage
46
Brand
33
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Homburg, Christian
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Keller, Kevin Lane
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3
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Feng, Hui
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Jozic, Danijel
2
Katsikeas, Constantine S.
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Academy of Marketing Science
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Journal of the Academy of Marketing Science
Journal of business research : JBR
757
SpringerLink / Bücher
662
Economics Papers from University Paris Dauphine
571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
391
Journal of retailing and consumer services
300
MPRA Paper
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Industrial marketing management : the international journal for industrial and high-tech firms
219
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
European journal of marketing : EJM
203
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199
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Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
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Marketing intelligence & planning
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Journal of strategic marketing
146
Annals of Faculty of Economics
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Journal of marketing
140
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
138
Management Science
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Springer eBook Collection / Business and Economics
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Journal of Agricultural and Applied Economics
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Journal of Consumer Marketing
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International journal of hospitality management
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Marketing theory
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Amfiteatru Economic Journal
102
Research
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Cogent business & management
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International Food and Agribusiness Management Review
95
The IUP journal of brand management : IJBRM
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Journal of Product & Brand Management
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ECONIS (ZBW)
141
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1
Cost-effective service excellence
Wirtz, Jochen
;
Zeithaml, Valarie A.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10011865100
Saved in:
2
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
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3
The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.
;
Swain, Scott D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
Saved in:
4
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
5
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
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6
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
;
Hultink, Erik J.
;
Diamantopoulos, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Saved in:
7
Transcendent customer experience and brand community
Schouten, John W.
;
McAlexander, James H.
;
Koenig, Harold F.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 357-368
Persistent link: https://www.econbiz.de/10003531764
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8
Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi
;
Yang, Zhiyong
;
Hui, Michael K.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
Saved in:
9
What makes strategy making across the sales-
marketing
interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
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10
Reconciling the tension between consistency and relevance : design thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
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