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Journal of the Academy of Marketing Science
Dresdner Beiträge zur Betriebswirtschaftslehre
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When drivers become inhibitors of organic consumption : the need for a multistage view
Mai, Robert
;
Hoffmann, Stefan
;
Balderjahn, Ingo
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1151-1174
Persistent link: https://www.econbiz.de/10012659707
Saved in:
2
Augmented reality-delivered product information at the point of sale : when information controllability backfires
Hoffmann, Stefan
;
Joerß, Tom
;
Mai, Robert
;
Akbar, Payam
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 743-776
Persistent link: https://www.econbiz.de/10013389259
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