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Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian; Feurer, Sven; Klarmann, Martin - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
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Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil; Donkers, Bas; Dijl, Patrick van; Dellaert, … - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
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Salesperson learning, organizational learning, and retail store performance
Bell, Simon J.; Mengüç, Bülent; Widing, Robert E. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 187-201
Persistent link: https://www.econbiz.de/10003980614
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Bottom-up learning in marketing frontlines : conceptualization, processes, and consequences
Ye, Jun; Marinova, Detelina; Singh, Jagdip - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 821-844
Persistent link: https://www.econbiz.de/10009679032
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Organizational learning and technological innovation : the distinct dimensions of novelty and meaningfulness that impact firm performance
Zuo, Li; Fisher, Gregory J.; Yang, Zhi - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1167-1183
Persistent link: https://www.econbiz.de/10012153455
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Markets as networks : implications for strategy-making
Johanson, Jan; Vahlne, Jan-Erik - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 484-491
Persistent link: https://www.econbiz.de/10009297219
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Do managers know what their customers think and why?
Hult, G. Tomas M.; Morgeson, Forrest V., III.; Morgan, … - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 37-54
Persistent link: https://www.econbiz.de/10011637149
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Productive play time : the effect of practice on consumer demand for hedonic experiences
Murray, Kyle B.; Bellman, Steven - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 376-391
Persistent link: https://www.econbiz.de/10009295488
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Social influence on salespeople's adoption of sales technology : a multilevel analysis
Homburg, Christian; Wieseke, Jan; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10003980452
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Understanding anthropomorphism in service provision : a meta-analysis of physical robots, chatbots, and other AI
Blut, Markus; Wang, Cheng; Wünderlich, Nancy V.; … - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 632-658
Persistent link: https://www.econbiz.de/10012587368