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Don't just fix it, make it better! : using frontline service employees to improve recovery performance

Heijden, Gielis A. H. van der; Schepers, Jeroen J. L.; … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 515-530

Persistent link: https://www.econbiz.de/10010126691

Exploring CRM effectiveness : an institutional theory perspective

Hillebrand, Bas; Nijholt, Jurriaan J.; Nijssen, E. J. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 592-608

Persistent link: https://www.econbiz.de/10009297193

How young companies can effectively manage their slack resources over time to ensure sales growth : the contingent role of value-based selling

Jong, Ad de; Zacharias, Nicolas; Nijssen, E. J. - In: Journal of the Academy of Marketing Science 49 (2021) 2, pp. 304-326

Persistent link: https://www.econbiz.de/10012434107

How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling

de Jong, Ad; Zacharias, Nicolas A.; Nijssen, Edwin J. - In: Journal of the Academy of Marketing Science 49 (2020) 2, pp. 304-326

This research aims to bridge the entrepreneurship and marketing/sales literature streams by studying how young firms enable their resource endowments using value-based selling. Drawing on effectuation logic, the authors examine how young firms can achieve sales growth by using human and...

Persistent link: https://www.econbiz.de/10014503494

Don’t just fix it, make it better! Using frontline service employees to improve recovery performance

Heijden, Gielis A. H.; Schepers, Jeroen J. L.; Nijssen, … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 515-530

Persistent link: https://www.econbiz.de/10010162032

Exploring CRM effectiveness: an institutional theory perspective

Hillebrand, Bas; Nijholt, Jurriaan J.; Nijssen, Edwin J. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 592-609

Persistent link: https://www.econbiz.de/10009255246