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~isPartOf:"Journal of the Academy of Marketing Science"
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Consumer behaviour
266
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Beziehungsmarketing
79
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76
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Grewal, Dhruv
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Kumar, V.
7
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5
Homburg, Christian
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4
Hennig-Thurau, Thorsten
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Ruyter, Ko de
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Moschis, George P.
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Motyka, Scott
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Newman, Christopher L.
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Noble, Stephanie M.
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Palmatier, Robert W.
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Schlager, Tobias
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Sotgiu, Francesca
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Verhoef, Peter C.
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Verlegh, Peeter
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Zhang, Jonathan Z.
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Bijmolt, Tammo H. A.
2
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2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,228
Journal of retailing and consumer services
1,975
International journal of consumer studies
770
International journal of hospitality management
760
Psychology & marketing
709
The journal of brand management : an international journal
677
Economics Papers from University Paris Dauphine
617
SpringerLink / Bücher
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
531
MPRA Paper
515
The journal of product & brand management
505
Working paper / National Bureau of Economic Research, Inc.
441
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
406
NBER Working Paper
388
Journal of travel and tourism marketing
383
Tourism management : research, policies, practice
382
Journal of marketing research : JMR
376
Journal of marketing management : MM
375
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
IZA Discussion Papers
350
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing communications
333
Journal of international consumer marketing
330
Journal of retailing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of marketing
321
Journal of fashion marketing and management
320
Cogent business & management
316
Marketing letters : a journal of research in marketing
315
International journal of retail & distribution management
309
Journal of consumer behaviour : an international research review
301
The journal of consumer marketing
299
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
296
Marketing intelligence & planning
293
International journal of contemporary hospitality management
288
The journal of services marketing
278
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ECONIS (ZBW)
304
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304
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1
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
2
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
3
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
4
Time will tell : managing post-purchase changes in brand attitude
He, Yi
;
Chen, Qimei
;
Alden, Dana
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
Saved in:
5
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
6
Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph
;
Scherer, Anne
;
Wangenheim, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
Saved in:
7
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
8
The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
Saved in:
9
Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping
;
Li, You
;
Yan, Jun
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
Saved in:
10
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
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