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The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
Creating customer, firm, and social value through cutting-edge digital technologies
Plangger, Kirk
(
ed.
);
Grewal, Dhruv
(
ed.
);
Ruyter, Ko de
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013463935
Saved in:
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