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Allenby, Greg M.
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Rossi, Peter E.
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Journal of the American Statistical Association : JASA
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Handbook of the economics of marketing : Volume 1
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Applications and Case Studies - Account-Level Modeling for Trade Promotion: An Application of a Constrained Parameter Hierarchical Model
Boatwright, Peter
;
McCulloch, Robert
;
Rossi, Peter
- In:
Journal of the American Statistical Association : JASA
94
(
1999
)
448
,
pp. 1063-1073
Persistent link: https://www.econbiz.de/10006625919
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2
Applications and Case Studies - Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach
Rossi, Peter E.
;
Gilula, Zvj
;
Allenby, Greg M.
- In:
Journal of the American Statistical Association : JASA
96
(
2001
)
453
,
pp. 20-31
Persistent link: https://www.econbiz.de/10006621334
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3
General - Statistics and Marketing
Rossi, Peter E.
;
Allenby, Greg M.
- In:
Journal of the American Statistical Association : JASA
95
(
2000
)
450
,
pp. 635-637
Persistent link: https://www.econbiz.de/10006623999
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